SaaS-Influenced Strategy in Education Technology and Fundraising
My background spans many industries and my work has consistently mirrored the strategic frameworks used in SaaS marketing. I’ve built campaigns and content rooted in user engagement, lifecycle value, and performance-driven strategy, which are foundational pillars of SaaS growth.
Project 1: Marketing Lifecycle Strategy for an Education Software Subscription Platform
Objective:
Support educator onboarding, drive platform engagement, and increase long-term subscription retention for a digital learning tool tailored to teachers.
Approach:
Lifecycle Mapping: Designed full user journey flows—from trial activation through ongoing subscription engagement.
Onboarding Optimization: Created guided email sequences and in-platform messaging to accelerate user activation and comfort with key features.
Retention Campaigns: Developed segmented campaigns highlighting product benefits, teacher success stories, and advanced features used to keep users engaged.
Content Strategy: Delivered helpful, non-sales content—lesson plan resources, teaching tips, and platform how-tos—to increase perceived value and reduce churn.
Metric Monitoring: Evaluated engagement KPIs and iterated on messaging cadence, tone, and delivery to maximize impact.
Results:
Boosted conversion rates by 20%
Effective nurture campaigns
Increased subscription renewals through lifecycle-driven education campaigns
Project 2: Donor Engagement Campaigns for Special Olympics Northern California
Objective:
Strengthen donor engagement and drive sustained contributions through storytelling, personalized messaging, and lifecycle email flows.
Approach:
Audience Segmentation: Tailored messaging to new, returning, and lapsed donors with personalized appeals and thank-you flows.
Story-Driven Content: Produced emotionally resonant campaign content centered on athlete stories, community impact, and donor legacy building.
Email & Nurture Flows: Built automated sequences for first-time donors, monthly contributors, and fundraising participants to deepen long-term relationships.
Donor Retention Strategy: Integrated mission impact reporting and milestone celebration emails to keep supporters informed and emotionally connected.
Results:
Increased donor retention through targeted re-engagement campaigns
Drove a measurable uplift in repeat donations through nurture and value-driven content
Improved email open and click-through rates with optimized subject lines and segmented messaging