Account-Based Marketing: Strategy, Execution, and Impact
Account-based marketing has been a core element of my work across every role, whether driving targeted engagement, supporting pipeline goals, or creating personalized journeys for high-value accounts. I’ve consistently applied ABM principles to deliver precise, data-informed campaigns that resonate with decision-makers and drive results. From segmentation and personalization to cross-functional collaboration and detailed reporting, my approach is built to align marketing strategy with business outcomes.
Email & Nurture Campaigns: Built tailored outreach sequences for key accounts using behavioral data, role-specific messaging, and timed touchpoints to deepen engagement.
Cross-Channel Alignment: Delivered ABM campaigns across email, social, direct outreach, and event strategy to maximize account impact and build momentum across the buying committee.
Analytics & Reporting: Created dashboards and reports to track engagement at the account level, measure influence on pipeline, and refine targeting and messaging.
Sales & Marketing Alignment: Worked cross-functionally with sales to ensure ABM campaign strategy supported pipeline goals, account mapping, and personalized follow-ups.