Boosting SEO Performance and E-Commerce Growth After a Headless Site Migration

I worked with a growing ski and snowboard equipment e-commerce business to resolve significant SEO setbacks following their migration to a new headless website.

As an immediate solution, I optimized high-impact on-page elements, improved site speed, and addressed critical technical issues—leading to a rapid boost in SEO performance.

To ensure sustainable success, I developed a long-term strategy focused on enhanced metadata, compelling meta titles and descriptions, and improved content hierarchy to maximize search engine visibility.

Beyond SEO, I implemented solutions to increase average order value through personalized product recommendations. This not only elevated the user experience but also led to higher conversion rates and deeper customer engagement, contributing to the brand’s continued growth and digital success.