Market Study | Men’s Skincare

Are men willing to invest in their skin with red light therapy? That was the question at the center of this project. As interest in men’s skincare continued to grow, Omnilux wanted to know if there was actual demand for a red light therapy device designed specifically for men. At Rainfactory, we took on the challenge of developing and testing messaging, running ads, and building a landing page to find the answer what we uncovered shaped the launch of a product that’s still going strong today.