#4 Most Funded Indiegogo Project of 2021

Creating a campaign for a beloved, design-forward brand like Weber Workshops was an exciting challenge that required a strategic blend of creativity, marketing expertise, and a deep understanding of both product and audience.

I was responsible for a wide range of critical tasks, spanning campaign management, product marketing, pricing strategy, customer success management, video editing, campaign video collaboration, ad creation, and email marketing. This full-spectrum approach enabled me to craft a cohesive and compelling strategy that deeply resonated with coffee enthusiasts around the world.

The result was a highly successful launch for the KEY Coffee Grinder, an electric, single-dose grinder featuring the largest commercial-grade conical burr set available for home use, all in a compact, countertop-saving design.

The campaign didn’t just meet its goals, it exceeded it by 200% and became a benchmark for success in the crowdfunding at Rainfactory and specialty coffee equipment space.